It's mid-2021 which means two things: COVID is taking a much-needed chill-pill and on the other hand Gen Z has turned 18 and is setting fire to the Pre-COVID DTC establishment... it was the perfect time to take a chance on a small-but-mighty acne care company called FRONTMAN. When I joined FRONTMAN it was a relatively new company with a strong manifesto and a single, award(s)-winning product. Together with the founders I helped grow the company into a portfolio of 6+ products complemented by an awesome website, ads, merchandise, landing pages, and more. The hard working team (and products) paid off — FRONTMAN was sold to Slate Brands in 2024.